ENTITY

The first issue is divided into two sections, “Everything I Am” and “Remains,” each featuring two photoshoots that reflect its distinct atmosphere and feeling.

The photoshoots for the first section, “Everything I Am,” took place in an abandoned church and hospital just outside Milan, Italy, while the second section, “Remains”, was shot in Tbilisi, Georgia.

I learned so much throughout the process, not only about creative direction but also about the production side of bringing a project like this together. Overall, it was an incredibly valuable experience that taught me a lot about turning an idea into something tangible.

I chose the name ENTITY from the idea of “a thing existing true to itself,” which connected to my exploration of identity, honesty, and authenticity. For the logo, I took inspiration from the two face of a die, using it to represent duality and the multiple possibilities held within a single identity. I stretched its form into a rectangle resembling a concrete panel, connecting the identity back to Brutalism and turning the logo into a structural element of the brand.

I brought ENTITY into the physical world through an exhibition-style launch event, translating its visual and conceptual language into an immersive experience. Photographs from the editorial shoots were installed across raw concrete walls, while white feathers were scattered across the ground, emphasizing the contrast between soft and brutal elements. A live synth performance by Edoardo Panella shaped the atmosphere, filling the space with a continuous ambient presence.

The magazine itself was available to purchase during the event, alongside a selection of merchandise including a metal lighter and candle. The thesis book was also present for visitors interested in exploring the research foundation behind ENTITY.