short reels for instagram
post graphics
photography
LIASE
JEWELLERY
description
Liase Jewellery is a contemporary jewellery brand for which I worked as a freelance art director and graphic designer, developing its visual identity and creative communication across different platforms.
My work focused on building a cohesive visual language through art direction, photography, and graphic design. From concept development and moodboarding to the planning and execution of product and editorial photoshoots, I oversaw the creative process, including photography, image editing, and post-production. Alongside the professional shoots, the brand wanted content with a more analog, raw feeling, so I also shot videos on my camcorder.
Through a considered approach to composition, imagery, and visual storytelling, I aimed to create a distinctive and consistent brand identity that reflected the character and aesthetic of Liase Jewellery.